A huge variety of helpful bits of information.
Good overview of Adwords and the philosophy behind it; but not just about Google - the book connects to what other internet companies are doing to understand their potential customers better.
I'm fascinated by the manner in which companies are developing a higher degree of respect for their potential customers. Since there are so many choices open to people, and so many times at which they can be exposed to the possible connection that they may have to you as their vendor, you really have to know your target audience.
4 stars out of 5
